Create a club to be proud of.

Strong clubs happen by design, not by default.

You've come here because you want to grow and improve your club, and you want to know what works, so you can be effective as a club leader.

The Club Up Project (TCUP) shares the strategies that have been tried, tested and been proven to create a successful club. It is all about lifting clubs UP.

UP the membership,
UP the retention,
UP the engagement,
UP the energy,
UP the value,
UP the confidence,
UP the love.

For any metric we value for our club, how do we raise that UP?

Well, this is how. Every successful club has a few things in common, and it's not luck, location, or magic beans.